Job Postings

Content Copywriter

at SETMedia
Kitchener/Waterloo

The Copywriter works with Marketing Division to own content calendars and campaign execution for a set of brands.

At SETMedia, everyone thinks strategically, shares a passion for emerging technology, and understands the creation of both campaigns and content.

Who are you?

You’re a team player who will create value in any situation. You understand creative problem solving and have a passion for storytelling on every social platform. You’re an adaptable idea person who understands that good ideas can come from anywhere. You’re highly observant and love to write. You can execute quickly and manage your time well. You’re aware of your strengths and your weaknesses. You’re cool in the face of a challenge. You’ll be working primarily within the digital realm, so submitting you’re portfolio of work would be an asset.

Responsibilities and Duties:

  • Build, Manage and Own range of creative work from content calendars to campaigns
  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Deliver outstanding creative work that is insightful, differentiated, compelling and strategically-sound
  • Work with designer within a dynamic team structure with creative lead(s), helping to support and deliver on our core product and brand specific campaigns
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Be as much of a friendly mentor as a proficient doer when working within our dynamic Brand team structure
  • Work with the team to craft persuasive presentations and proposals that help us build/win business

Qualifications & Skills:

  • A Bachelor’s degree in Marketing, Communications or relevant field OR 1-3 years of proven experience as a social media copywriter
  • Hands-on experience using various social media platforms
  • Strong conceptual/brainstorming skills
  • Strategic thinking skills and a passion for ideating strategically focused campaigns
  • The ability to follow direction and take constructive criticism
  • Excellent time management, organization, and communication skills
  • A talent for wearing multiple brand hats and switching easily among brand voices
  • A passion for storytelling, a mastery of grammar and the English language, and the ability to tailor your writing to tell that story on a variety of platforms
  • The ability to effectively collaborate with various teams, providing the most useful guidance in an enthusiastic and inspiring manner
  • A basic understanding of UI/UX and an interest in the big social media platforms and their abilities/limitations
  • Experience working with designers, developers, and team focused creative process
  • An obsession with sports, music, food, comedy, we love people who can bring their own interests into the mix

Computer Equipment and Software Requirements:

  • Must be proficient in Android or iPhone applications as related to social media

Education and Experience Required:

  • High School / College or University Student

Digital Creative Designer

at SETMedia
Kitchener/Waterloo

The Digital Creative Designer works with Marketing Division to own content calendars and campaign execution for a set of brands.

At SETMedia, everyone thinks strategically, shares a passion for emerging technology, and understands the creation of both campaigns and content.

We use our creative craft and grasp of culture to solve marketing problems for a variety of brands. We are interested in bringing the best of traditional advertising to the new world of digital-first campaigns. We want to make the best work in the industry.

We understand the difference between a campaign idea and a tactical execution. We are capable of and responsible for making work for all media; everything from social posts to video scripts to Christmas adverts. We work to stay current with technology and trends as well as seek opportunities to improve my creative skills.

We know how to handle and implement feedback in a timely manner. We are able to effectively communicate why our ideas are strategically sound and sell them into clients. Once work is sold, we see it all the way through to completion.

Qualifications:

  • Stand out portfolio
  • Solid experience executing in Digital and Social Media
  • Understanding of platforms and social media best practices
  • Strong collaborator
  • Experience with Social-First Video Production
  • Provide direction for content of photo shoots
  • Ability to write rationales for creative
  • Great with feedback and revisions
  • Develop a strong understanding of client requirements and objectives
  • Creating ideas that can be used across various platforms to support campaigns
  • Staying one step ahead of competitors by researching current media trends

Art Director

  • Advanced Creative Suite skills
  • Design skills and ability to mock your own ideas
  • Skills in motion graphics, video editing or photography are helpful not necessary

Copywriter

  • Working closely with Content Copywriters
  • Proven writing skills from social content to campaigns to business writing
  • Solid proofreader

The ideal candidate has:

  • A Bachelor’s degree in Marketing, Communications or relevant field OR 1-3 years of proven experience as a social media copywriter
  • Hands-on experience using various social media platforms
  • Strong conceptual/brainstorming skills
  • Strategic thinking skills and a passion for ideating strategically focused campaigns
  • The ability to follow direction and take constructive criticism
  • An aptitude for time management, organization, and communication
  • A talent for wearing multiple brand hats and switching easily among brand voices
  • A passion for storytelling, a mastery of grammar and the English language, and the ability to tailor your writing to tell that story on a variety of platforms
  • The ability to effectively collaborate with various teams, providing the most useful guidance in an enthusiastic and inspiring manner
  • A basic understanding of UI/UX and an interest in the big social media platforms and their abilities/limitations
  • Experience working with designers, developers, and team focused creative process
  • An obsession with sports, music, food, comedy, we love people who can bring their own interests into the mix

Data and Analytics Specialist

at SETMedia
Kitchener/Waterloo

The Data & Analytics Specialist will work with Marketing Division to connect social data with business results to help steer the social marketing direction of our set of brands.

At SETMedia, everyone thinks strategically, shares a passion for emerging technology, and understands the creation of both campaigns and content.

Who Are You?

A critical thinker, upbeat, and hungry to learn. You’re someone who’s driven to constantly look for better ways to do things and excited at the prospect of working in a constantly evolving industry with far more “unknown” than “known”, and love playing a leadership role on a team that shares your drive to always continue learning.

Responsibilities:

  • Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
  • Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
  • Develop and present on-going analytics deliverables to day to day clients coordinating with account management
  • Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
  • Proficiency in at least one or more of the analytics disciplines
  • Basic understanding of concepts in at least one or more of the analytics disciplines

The Ideal Candidate Has:

  • 1-3 years of experience in digital analytics
  • Bachelor’s degree in business, marketing, information science, engineering, economics or related field
  • Working knowledge of basic analytic tools, with intermediate/advanced experience in Excel
  • Demonstrates ability to multi-task in a fast-paced data environment
  • Possesses exceptional written and verbal communication skills
  • Motivated, self-starter
  • Proven track record of managing multiple projects at once

Analytics Disciplines:

  • General Analytics - Visualization (Microstrategy, Tableau, Domo, etc.), Relational Databases (SQL, MS Access, etc.)
  • Media Buying - Direct platform buying (Adwords, FB Ads Manager, etc.)
  • Adtech - Data Management Platforms (Turn, BlueKai, etc.), Attribution (Visual IQ, Adometry, etc.)
  • Martech - Web Analytics (Google Analytics, etc.), CRM, eCommerce Platforms (Shopify, etc.), Owned Social Media Analytics (FB Page metrics, Twitter Analytics, etc.)
  • Research - Campaign based measurement (both in platform and vendor direct), Familiarity with various research partners and panel vendors

Social Media Analyst

at SETMedia
Kitchener/Waterloo

The Media Analyst works with Marketing Division to own campaign execution for a set of brands.

At SETMedia, everyone thinks strategically, shares a passion for emerging technology, and understands the creation of both campaigns and content.

Who are you?

  • You thrive in a dynamic, fast-paced, high-energy environment
  • You are both a creative and analytical person
  • You are detail-oriented and organized
  • You want to have an impact and feel passionate about the work that you do
  • You are driven and hungry for success, and always want to learn more
  • You are a team player and enjoy collaboration

Responsibilities:

  • Setup and daily management of advertising campaigns across various digital platforms
  • Ongoing, real-time optimization of live media to ensure client goals are met and/or exceeded
  • Provide media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement, and more
  • Including the setup, implementation and measurement of various controlled A/B tests
  • Assist with client-facing campaign reporting and write-ups to ensure relevant metrics and insights are shown
  • Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)

Required Skills/Experience:

  • BSc or BA degree (Economics, Mathematics, Statistics, or Finance a plus) or entrepreneurial street creds
  • Advanced skills in Excel including pivot tables and macros
  • Ability to problem solve and think critically
  • Proven record of managing multiple projects at once
  • Ability to stay highly organized and efficient in a fast-paced, rigorous work environment

The ideal candidate has:

  • A Bachelor’s degree in Arts, Mathematics, Statistics, Finance or relevant field OR 1-3 years of proven experience as a social media analyst
  • Hands-on experience using various social media platforms
  • Advanced skills in Excel including pivot tables and macros
  • Proven record of managing multiple projects at once
  • Strong conceptual/brainstorming skills
  • Excellent Time management, Organization, and Communication skills

Photographer & Video Editor

at SETMedia
Kitchener/Waterloo

The Photographer & Video Editor will work with Marketing Division to provide creative craft and grasp of culture to execute attention-grabbing photos & video work for social mediums of our set of brands.

At SETMedia, everyone thinks strategically, shares a passion for emerging technology, and understands the creation of both campaigns and content.

Ideal Candidate:

  • You have experience cutting branded content in documentary and scripted formats
  • You are comfortable working independently and comfortable with all phases of post-production
  • You have experience in the finishing process for digital and broadcast, as well as an interest in keeping up on the latest trends and evolution of technology in our industry
  • You’re work quality is consistent and know how to handle and implement feedback in a timely manner

The ideal candidate has:

  • 1+ years video editing experience and a degree or diploma in a relevant field of study
  • Stand out reel including vertical video executions
  • Solid experience executing in digital and social media
  • Knowledge of Creative Suite skills including Premier and After Effects
  • Ability to design titles and motion graphics
  • Understanding of platforms and social media best practices
  • Experience with social-first video production
  • Skills in motion graphics, video editing or photography are helpful
  • Good knowledge of file formats, codecs, and their proper handling
  • Excellent Time management, Organization, and Communication skills

SETMedia
Digital Marketing

55 King St. W
Kitchener, ON

1-866-303-8353
[email protected]

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