Written by: on 05 August 2017

It’s 2017 and if your website is not up-to-date to the latest technologies, you are missing out on a lot of potential to grow your website. A current website today is not only fast and responsive, it is built for the present and future.

We don’t need to dive into the statistics, it’s pretty obvious that the majority of the website visitors are coming from a mobile device. With this in mind, you can have a website that works both great on desktops and mobile phones.

Give the visitor the most information you want them to see. No music, popups and unnecessary distractions. Information should be accessible in less steps/clicks as possible.

Pictures give life to the website, the majority of internet users consume digital media on a daily basis and view tons of photos and videos. They even share it amongst their friends, colleagues and the general public through social media, TV and other websites. Have great looking photos on your website, let people associate your product with that image and have them wanting more.

Your website visitors are looking to engage and get in contact with you. Email, form, phone number, live chat or even a chat bot, whatever works, but the visitors should be able to find it easily. Having the right information at the right place will help with user experience.

More importantly, a modern website is great for Search Engine Optimization from the way it is built and with structured content writing. And with third-party tools, you can track what users are doing on the website, get a glimpse of how they are reaching your site and navigating through it.

There are many more reasons why you need a modern website, but we will keep things very simple and avoid throwing technical terms at you.