Written by: on 17 August 2017
CUSTOMER REACH - ”POWER OF INSTAGRAM”
How many people still actually look at all of their direct mail?
“Very Minimal” to ZERO!
It ends up in the Recycling BIN every week!
Follow the trend and diversify your Advertising Budget among the trending platforms (Facebook, Instagram, Twitter etc.)
YOU NEED TO BE WHERE YOUR AUDIENCE IS.
Let’s dive into a Practical, $0 Cost, Emerging Social Platform to maximize your ORGANIC reach to get New / Retain Old Customers!
Do you know how to use Instagram? Google it, YouTube it!
Do you see the Triple dot in the top right corner of Instagram?
Whichever city you maybe in, search #city see the top 9 posts send a message to each of these profiles. e.g. “Abby, I see you’re in Lexington. We love being part of Lexington. Here’s a $20 off coupon, $10 coupon, free chicken.” Only she sees it.
“You’re grabbing somebody who has a big social media profile.”
You haven’t hurt any of your loyal customers like you would back in the day because no one else sees it. Abby comes to your restaurant and she posts a picture of the food and creates word of mouth.
Now that $5 acquisition created no friction to loyal customers, and because she’s using her social media presence, she amplifies it and you’re getting an 80, 500, 4,000 dollar media amplification against your $5 dollars.
Remember 1/10 you contact on Instagram will come down and create the word of mouth. You have to be consistent and keep at it.
It will work every time! ☺️