Written by: on 09 August 2017
Which social platforms should you spend most of your time on?
Twitter - Listen at scale, engage and create conversations (game shows, Superbowl, etc.)
Facebook - High Reach Potential, replicate TV like platform (videos)
Snapchat - Use Snapchat stories to reach younger audience of 16-28 yr old (creativity)
Instagram - Use Instagram stories for depth of attention (photos)